I don't know about you, but I don't chew my cabbage twice. Translation: I do not like to keep repeating myself and when I am in a conversation with someone, if they tend to keep repeating the same phrase, I zone out on them. I'm thinking: I heard you the first time. However, in business and in marketing, repetition is a marvelous tool to get your point ingrained in the subconscious of your prospective clients/customers. Keep repeating your particular "campaign" phrase until your customers are chanting it for you. Use the power of "repetitive phraseology".
Don't think it will work? Just look at all of the election campaigns that go in our society. Barack Obama used "Change"; Donald Trump is using "Let's Make America Great Again." Each candidate has a "mantra" that they keep repeating to the masses the result that the masses desire. Companies create commercial jingles designed to make an imprint on the subconscious mind which is the true driver of commerce by using repetitive phraseology.
Coca Cola said "It's the Real Thing" so many times, we finally believed it and when they wanted to change the formula, we sent up a ROAR that backed them right back down to the "original".
If you are going to change the minds of the masses, you are going to need to repeat yourself at least 3 times during each encounter. So select a benefit or result that your target market wants and form your advertising posture around repeating that "result" at least three times during that one encounter. Then, the next time, repeat. You don't need a new mantra. You just need to repeat it more often.
Take note of the next commercial or ad that catches your attention. Notice how many times that same commercial appears during the show you are watching. You and I are both turned into consumers by the use of repetitive phraseology.
Did you know that it is recommended that you post your product offer in groups at least three times a day for maximum exposure? There is only one group I have joined that allows you more than one (1) business post per day. So I would say, use the groups for networking and getting to know some like-minded people to increase your sphere of influence.
Now that you know it, make full use of it, but promise me you will only use your new found power for good.
Chewing my cabbage twice, (MINGA!) below
Chewing my cabbage twice, (MINGA!) below
EJ Melvin
MarketPlace Apostle
For full details on this month's MINGA, click the link below this photo:
For full details on this month's MINGA, click the link below this photo:
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