Marketing tip #6:
We're back today with another no-brainer marketing tip, right? I mean really, who doesn't know that in order to stay in business, you have got to keep your customers happy. The best advertising of all times is word-of-mouth advertising. It can also be the worst advertising because marketing experts have discovered that your business's greatest asset is a satisfied customer and that customer is of even more value if it's ... a WOMAN. That's right, because we tell everybody about our shopping experiences. We tell everything from the greeters (if there are any) to the restrooms to the dressing rooms.
I mean, can you remember a time when you went into a store to make a purchase and the salesperson was rude or had a nasty attitude? My husband used to demand a smile. He would say, " Smile. Make me believe you're glad to take my money!." Most of us women just go home and tell of that awful saleslady who followed us around the whole time, or nobody even came to help me, or we go on about how nice everyone treated us and how much we enjoyed the experience.
Even a problem can be turned into a blessing when we handle Customer Relations correctly. Simply this. Follow the Golden Rule: Treat others the way you want to be treated.
Bonus tip: When dealing with an irate or complaining customer, lower the volume of your voice, use words like "I understand why" and "I can see why you feel" or "Let me see what we can do to fix this problem." And since you are in business for yourself, there is always something you can do to fix the problem. Example: exchange, store credit. something FREE for their trouble, and as a last result, refund the purchase price.
Just remember this. when a satisfied customer leaves your presence, you have just created a "repeat" customer and you are about to become the talk of the town. She'll tell two friends, and they'll tell two friends, and they'll tell two friends and so on and so on. Come to think of it, since we are in the days of technology and social media, they want just tell 2 friends, they just may tell 2,000! Make it work for you and may the Force be with you.
Extend your promotion reach to Thousands!
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