Marketing Tip #7 of 12

"Don't throw good money after bad." 

That's what my mom used to say. I was a very analytical child and still am today. So I would ponder this thought for hours. Even today, when I hear this phrase, I think of mom. The wisdom of this statement is this: Spend your marketing budget on the things that are producing the best results. You will need to pause periodically and evaluate which of your marketing tools is working best for you. Devise a system to keep track of all your marketing efforts and the results. Fine tune what's working and scrap what is not. Simple, right?

There is no point in doing the same thing over and over again expecting different results. There's a word for that: insanity.


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Which marketing tool is working best?  Where are the most customers engaging with you? What percentage of those engagements turn into sales? Some analytics are built into your websites and some you will need to customize for yourself.

Final thoughts on this: If it ain't broke, don't fix it. If it can't be fixed, throw it out and get something you can use. Don't throw good money after bad. Whoops! I think I'm turning into my Mom!

I'm pulling for you,

EJ Melvin
Your marketplace apostle

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