My tip is: take your "show" to unusual places. Think outside of the box. Where is the one place you would never expect to find your product? What other activities are your tribe engaged in when they are not shopping with you? The key here is to become a Unicorn. Think about that for a moment. If someone told you they had seen a unicorn in a specific place, wouldn't you turn aside to look?
Or you could call it "The Burning Bush" project. When the bush caught fire but was not consumed, Moses (in the bible) turned aside to see it. You see what I'm saying here is to "do the common thing in an uncommon way." - Booker T Washington
Unicorn Sightings (my term):
Set up shop with your product on the beach under your own umbrella, just to share info or giveaway samples.
Do an infomercial at your gym or spa/yoga club meet.
And finally, start a referral contest with your current customer base!
Happy Summer Sales!
Don't forget to view our page about the upcoming book launch - "Apprehending the Kingdom" in this blog. In fact, view all our pages and see what's coming next!
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